A practical sustainable growth playbook for businesses

A global transition towards a carbon-neutral circular economy is an opportunity for all companies to develop new business, expand into new markets and create sustainable growth. A new playbook compiled by Finnish Innovation Fund Sitra and Deloitte to help companies in this task.

This is a practical guide that provides insight, examples and hands-on tools to help business transition to the circular economy. It is aimed at companies that want to differentiate themselves from their competitors, respond better to the needs of customers and other stakeholders as well as create more value with fewer resources. This is made possible by five circular business models presented in this guide.

The circular economy is not about constantly producing more goods but getting more value from what we have, and we keep that value in the economy for as long as possible through smarter design, digital solutions and consumption based on the use of services rather than ownership.

A transition to the circular economy involves new ways of thinking about and using materials and products. For businesses, the circular economy offers tools to create more value with fewer resources. It is also an opportunity to meet the changing needs of customers, cut expenses, minimise risks and make business more sustainable for the planet.

As this playbook shows, the circular economy is an inevitable trend that all businesses need to integrate with. Change affects every business and the benefits of being at the forefront are being shared now.

Download the playbook HERE.