Xenia Joost describes her journey to BalticSeaBlue: “The fashion & textiles industry is a major polluter of water at all stages of the value chain. I believe it is crucial to seek creative solutions prolonging the lifecycle of already produced textiles and therefore give the fashion industry new life and hope to be fun and careless again.”
“All the garments that I designed have been sewed by the local producers in Tallinn, Estonia. I keep the collection limited to take part in the process from the beginning till the end and therefore keep it transparent and sustainable.”
“I dream that more designers could find aspiration towards using resources that have already been produced but at some point are not needed anymore. That all of us could see and appreciate the work of others: the work of the farmer who harvests the cotton, appreciate the hands that collected the cotton and appreciate the water we used to produce cotton fiber. I dream that we learn not to exploit but to collaborate. Not to waste but to create. Not to pollute but to clean instead. I dream of BalticSeaBlue.”
The BalticSeaBlue lookbook.