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Children swap, borrow and upcycle their toys in a mobile exhibition that goes around Baltic Sea area thanks to the EcoDesign Circle project. Photo: Gdynia Design Days 2017 Bogna Kociumbas, Michal Szymonczyk<\/em><\/p>\n The interest in sustainable business models is high. It is relatively easy for start-ups and smaller companies to apply the new approaches. But what about bigger companies, often with open production lines, for whom it means a major transformation?<\/p>\n The challenge was accepted by a German furniture manufacturer, an Estonian manufacturer of watersports equipment, a Finnish real estate company and a Russian furniture manufacturer. All companies welcomed experts from design centers to create their roadmaps to more sustainable solutions and product-service models offering new services instead of new products. \u201cWe usually do not get that deep into the company\u2019s work. The openness to host experts from other Baltic Sea region countries and to work together on the company\u2019s circular approaches is what made it a particularly valuable experience,\u201d says Jutta.<\/p>\n \u201cThe world got a bit bigger for me when I worked closely with the companies and see how things are done in other design centres in Finland or Estonia. That was the best part of this project. Now we will share this knowledge with our clients from several business sectors who are ready for a circular change,\u201d she adds.<\/p>\nTowards new product-service systems<\/strong><\/h3>\n