How it all began?
It all started with Kaisa Krusenberg, whose passion of post-industrial textile waste had always been the starting point of creating fashion and interior design. Vast amounts of unused and forgotten materials were something that made her eyes sparkle every time she went on a hunt of new ideas.
One day, after learning for years with professor and fashion designer Reet Aus, one of pioneers in sustainable fashion, a group of master’s degree design students, including Kaisa, went to Chennai, India, to Aruna Clothing Company for an internship.
Interviewing and analysing the company’s textile waste in their operations as much as developing products out of the left-over materials for industrial manufacturing was something of an ahhaa moment for Kaisa. What if this was beyond an experimental and educational programme? Designing for a small brand where most is done by hand is one thing, having a design suitable for factory level production a whole other.
After coming back from India there have been several factories coming forward with a similar issue – what to do with textile waste in the warehouse? It was clear that this needs to be a team effort and not a one-time freelancer project.
Joining to a start-up event, Kaisa formed a team of talented students from different backgrounds and the journey of building UNKNOT, an agency, began.
As circular economy is growing to be a lot more than just a buzz-word, UNKNOT wants to help industry leaders get there sooner to create a new reality on what it means to be a manufacturer. Waste will be something of a forgotten concept as in circular economy none of it exists.